Michael Boone first opened Magic Cycles in 1993 with the aim of expanding the cycling community in the High Country.

While we always have our eyes both towards expansion and providing an excellent experience to our out of town visitors, the collective head and heart of the shop is anchored in downtown Boone, North Carolina. We pride ourselves in being the regions premier bicycle shop.

The staff at Magic Cycles comprise of riders first and foremost. We are focused on offering engaging and friendly service in the shop, inspiration on and off the bike, and stocking the products we believe in.

We want to offer a quality experience to you because we expect the same; ultimately we want you to feel the same unbridled joy on the bicycle that we do, to experience the glory of the High Country in full communion with it’s difficulties and rewards.

Give us a call, use the form, or stop by. We would love to serve all of your cycling needs including rentals, accessories, bike adjustments, and fitting for a new bike.

Boone Magic Cycles
140 S. Depot St,
Boone, NC 28607, USA
(828) 265-2211

Monday – Saturday: 10am-6pm

Magic Cycles On The Mountain

Sugar Mountain

Sugar Mountain has a rich history filled with national level mountain bike races and high praise from international stars such as Sam Hill. The Sugar Mountain bike park includes its signature expert terrain and newly built beginner and intermediate trails. Varying line options exist from the summit to the base including rollers, small dips, table tops, and other fun features. We are excited to be partnered with them to offer downhill bikes and safety equipment so that everyone can enjoy the mountain.  Our shop is located in their resort and is fully stocked with accessories, parts, rentals, and a knowledgeable staff. We have a full range of rental bikes featuring offerings from Giant, Santa Cruz, and Rocky Mountain.


Michael C. Boone: Owner/President

Michael came to Boone to major in Art with a Concentration in Corporate Design at Appalachian State, and left with more than a degree- he came away with a passion for cycling. While pursuing his degree, he began racing and riding mountain bikes, as well as working at Boone Bike & Touring. After school, he continued his time working at and managing other shops, including Pedal Power, Performance Bike, and Rock ‘n Roll Sports, before deciding to strike out and open Magic Cycles. Since opening Magic Cycles, Michael has been able to pursue involvement in the local cycling community, such as serving on the board of both Blood Sweat and Gears and The Boone Area Cyclists. He was also able to earn his Race Mechanic’s Certificate from USA Cycling and work for the Cheerwine Women’s Professional Cycling Team as a soigneur. When Michael isn’t riding, wrenching, or overseeing day- to-day operations, he enjoys spending time with his wife and four kids, collecting and shooting guns. and working as a licensed massage therapist.