Your Local Bike Shop

Locally owned and serving the High Country for over 25 Years

Call Us

(828) 265-2211

Bike Service Quote

Click here to submit a service request form!

Watauga Democrat "Best Bicycle Shop" Winner 2017 and 2018


At Magic Cycles, we aim to provide our customers with the absolute best selection of rental bikes, fully stocked cycling store, and full-service repair services.


Our Services

Bike Rentals

Make a reservation online or come in to rent one of our premium rental bikes.

We offer a fleet of full-suspension mountain bikes available for rental at Beech Mountain Resort, Sugar Mountain Resort , or at our main location in downtown Boone. From Giant Trances to Santa Cruz V-10s, we have the ride you need to make the most of your experience in the High Country.

Local Rides and Events

 Find an event you can come out to and join us for a group ride in the High Country.

Whether you are a seasoned cyclist or a beginner, there is a ride to suit you. Check out our calendar for local group rides, races, clinics, and events to help you become more involved in the local cycling community.


Repair Services 

 Request a Service Quote online or come into the shop to have our mechanics check on your concerns.

Magic Cycles has a trained and experienced service department ready to handle all of your bicycle repair and service needs. Beyond repairs, we also teach clinics, promote cycling in the Boone area, and much more.

Equipment Sales

We have what you're looking for! Check out our inventory categories online and get in touch by phone or our contact form to request inventory details.

A Bike Shop You Can Trust

Our Happy Customers

The BEST in the Blue Ridge. The Sugar Mountain Staff have gone out of their way to help my son and I at the Sugar Mountain Resort location. My son counts down the days every week until he gets to return and cut up with the guys up there. Thanks again guys for all great service and friendship!

- Chris B.