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Your Local Bike Shop

Locally owned and serving the High Country for over 25 Years

Contact Us


(828) 265-2211


At Magic Cycles, we aim to provide our customers with the absolute best selection of new bikes, parts, and rentals. On top of providing the best full service repair shop in the high country.


Our Services


Bike Rentals

Make a reservation online or come in to rent one of our premium rental bikes.

We offer a fleet of full-suspension mountain bike rentals available for Beech Mountain, Sugar Mountain, Rocky Knob or anywhere else you'd want to take them. From hardtails to downhill bikes, we have the ride you need to make the most of your experience in the High Country.

Local Rides and Events

Find an event you can come out to and join us for a group ride in the High Country.

Whether you are a seasoned cyclist or a beginner, there is a ride to suit you. Check out our calendar for local group rides, races, clinics, and events to help you become more involved in the local cycling community.


Repair Services 

Request a Service Quote online or come into the shop to have our mechanics check on your concerns.

Magic Cycles has a trained and experienced service department ready to handle all of your bicycle repair and service needs. Beyond repairs, we also teach clinics, promote cycling in the Boone area, and much more.

Equipment Sales

We have what you're looking for! Check out our inventory categories online and get in touch by phone or our contact form to request inventory details.

Our Happy Customers

The BEST in the Blue Ridge. The Sugar Mountain Staff have gone out of their way to help my son and I at the Sugar Mountain Resort location. My son counts down the days every week until he gets to return and cut up with the guys up there. Thanks again guys for all great service and friendship!

- Chris B.

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