Magic Cycles (est. 1993) is a locally owned and operated, full service bicycle retailer and repair shop located in beautiful downtown Boone, North Carolina. We are the area's premier bike shop for all types of cyclists. Whether you're a beginner and just getting started or a seasoned rider, we have a professionally trained staff to take care of your needs. We are committed to providing you with the best bike shop experience possible. 

Join us for weekly Wednesday night road rides during the spring, summer, and fall or feel free to take advantage of the free repair clinics we conduct during the cold winter months. Be sure to check our calendar for specific dates and times as well as other local rides, races, and events. We hope to see you there!


Downhill From Here


With the release of the new Shimano Compact Sports Camera, owner Mike Boone takes to the hill in this edit. Keep an eye out, new videos will be posted!


Ever wondered about the story behind Magic Cycles? With narration from owner, Mike Boone, and photographs by employee, Nina Mastandrea, the Magic Cycles staff take you on an intricate look into the makings of the 20+ year-old business. 


Giant 2015 models are filling up the sales floor! Test ride this year's latest and greatest models, pick one out, and go explore! Didn't see what you wanted in the store? No worries, we can take care of the ordering hassle for you- just tell us what you would like! Come in and let one of Magic Cycles employees help you decide today! 


Official 2015 Magic Cycles Kits Released!
This years' kit design, quite similar to the 2014 theme, will now boast the Magic Cycles classic color combo of purple and orange. With the ladies in purple and gentlemen in orange, prepare to stand out and represent your favorite local bike shop! If you are a current sponsor and would like to continue your sponsorship, please contact us to re-submit  for this year. If you are a business and you are not on the jersey but would like to be, please contact us as well to determine placement, price and further details. Stay tuned so you can get yourself this year's latest jersey!


Winter Clinic Series

Clinics are free and begin at 6 p.m. and last until about 7 p.m.

Jan.1st- New Years Day Polar Bear ride!
    Location TBD, call store for details.
Jan. 14th- Fixing a Flat
Jan.21st-Bike Maintenance cancelled 
Jan. 28th- Emergency Repairs
Feb. 4th- Adjusting your Dereluiers
Feb. 11th- Truing Wheels
Feb. 18th- Adjusting Hubs, Headsets, Bottom Bracket
Feb. 25th- Bleeding Hydrolic Brakes
March 4th- Ladies Night! (Details TBD)
March 11th- Nutrition
March 18th- Fitness and Training
March 25th- 1st "Wednesday Night Ride" of the 2015 Season! Take-off 5:30 p.m. SHARP. "Wednesday Night Ride" will last until mid-October.
-Further events, rides, services, etc. TBD.