Magic Cycles (est. 1993) is a locally owned and operated, full service bicycle retailer and repair shop located in beautiful downtown Boone, North Carolina. We are the area's premier bike shop for all types of cyclists. Whether you're a beginner and just getting started or a seasoned rider, we have a professionally trained staff to take care of your needs. We are committed to providing you with the best bike shop experience possible.

Join us for weekly Wednesday night road rides during the spring, summer, and fall or feel free to take advantage of the free repair clinics we conduct during the cold winter months. Be sure to check our calendar for specific dates and times as well as other local rides, races, and events. We
hope to see you there!

20th Anniversary!!!

This summer Magic Cycles will be celebrating our 20th anniversary of being open.  We are going to be celebrating all summer long with specials, promos, giveaways, group rides and more. 

Want to hear our news sooner, you can via our email list!  Sign up below.

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Looking for tips or suggestions on what to do while in town enjoying the scenery?  Check out the Boone Travel Guide for tips or suggestions on restaurants or places to play.  And be sure to check out Boone, NC Rentals for great deals on weekend get-aways in the mountains.

The Wednesday Night Ride is happening every Wednesday at 6pm from the shop parking lot spring - fall 2013.

There is a lot happening, come visit!


Sunday Summer Hours Have Begun.

We have begun our Sunday Summer hours.  We will be open Sundays from 11am-4pm.  Want to rent a bike all weekend, break a spoke on Saturday and want to get one last ride in, need some gels to get you over Snake mountain, we can do it!

Sale Bikes!

If you have found us on the internet but are interested in buying a bike from our brick and mortar (the building is literally made from bricks) then come check out what we have. From time to time we have some screaming deals on new bikes that are old stock.  We try to put those bikes on Bikes2020, a site that allows you to browse sale bikes being sold by real shops.  Let us show you what we have and why buying from a physical store is better!

Right now we have a few of last year's road bikes on Bikes2020 like the awesome TCR SL 2 shown below.

Juliana Bicycles

We are proud to now be a Juliana Bicycles dealer.  Juliana Bicycles are some of the most bad as bikes for women out there.  What's more empowering than putting women on really cool bikes made for them!  More after the jump.


Beech Mountain was a huge success this summer.  With the Monster Energy Races, Collegiate Nationals, and every regular weekend it was a ton on fun!  We have our demo bikes on sale, check this list or call for a complete inventory. (updated 3-13-14)

Anthem 29 4 Small   Reg $1924 Now $1450
Trance 29 2 Small     Reg $1924 Now $1500
Reign 1 Medium        Reg $3199 Now $2100
Reign 1 Small (2012) Reg 2899 Now $1400

12 Days of Christmas!

Welcome to the 12 Days of Christmas

For the 12 days before Christmas, (Sundays excluded) we are going to have a super special deal.  They might be BIG, they might be small, but they will always be awesome.  Keep an eye on your inbox!  Not on our email list? Join below.
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The rules are simple, while supplies last, no rain checks!

Santa Cruz launches 27.5

There is a new wheel size on the on the horizon, 27.5in (or 650b).  This is a size wheel that sits between 26in and 29in.  The theory is that this wheel size will offer many of the benefits of both 26in and 29in.  Some believe that it could actually display some of the best characteristics of both, rather than just an average of the two.  27.5 is reported to have the roll over, traction, and top speed characteristics of 29in, but also have the strength, stiffness, acceleration, weight, and handling of 26.  For these reasons we at Magic Cycles are really excited about what 27.5 could do for how we ride mountain bikes. 

Santa Cruz has been a long time supporter of 26in, and more recently supported 29in with great success (Tallboy LT winning about ever accolade there is).  2013 is becoming the year of 27.5in.  In January they launched the Bronson which quickly became one of the most sought after bikes of the year.  We have them in stock as well as demo's on the way.  In May Juliana bikes (the women's brand within Santa Cruz) launched the 27.5in Furtado; a 125mm women's full suspension bike.  This was followed shortly by the Solo, a 125mm full suspension trail bike.  Both of these are available in aluminum and carbon.

We think these bikes are going to be game changer!  Come see what we have!

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