1. Magic Cycles (est. 1993) is a locally owned and operated, full service bicycle retailer and repair shop located in beautiful downtown Boone, North Carolina. We are the area's premier bike shop for all types of cyclists. Whether you're a beginner, and just getting started, or a seasoned rider, we have a professionally trained staff to take care of your needs. We are committed to providing you with the best bike shop experience possible. 

Join us for weekly Wednesday night road rides during the spring, summer, and fall or feel free to take advantage of the free repair clinics we conduct during the cold winter months. Be sure to check our calendar for specific dates and times as well as other local rides, races, and events. We hope to see you there!


Downhill From Here


With the release of the new Shimano Compact Sports Camera, owner Mike Boone takes to the hill in this edit. Keep an eye out, new videos will be posted!


Ever wondered about the story behind Magic Cycles? With narration from owner, Mike Boone, and photographs by employee, Nina Mastandrea, the Magic Cycles staff take you on an intricate look into the makings of the 20+ year-old business. 


Giant 2015 models are filling up the sales floor! Test ride this year's latest and greatest models, pick one out, and go explore! Didn't see what you wanted in the store? No worries, we can take care of the ordering hassle for you- just tell us what you would like! Come in and let one of Magic Cycles employees help you decide today! 

Wednesday Night Rides are on for the 2015 season!
This is a 30-mile, re-group (no drop) ride. Ride leaves Magic Cycles at 5:30 p.m. sharp. See you there!

Also-- don't forget to join the Magic Cycles Strava club. Where you can track your high country rides, see what your fellow cyclists are up to, be entered to win contests, giveaways and of course gain bragging rights.


Official 2015 Magic Cycles Kits Released!
This years' kit design, quite similar to the 2014 theme, will now boast the Magic Cycles classic color combo of purple and orange. With the ladies in purple and gentlemen in orange, prepare to stand out and represent your favorite local bike shop! If you are a current sponsor and would like to continue your sponsorship, please contact us to re-submit  for this year. If you are a business and you are not on the jersey but would like to be, please contact us as well to determine placement, price and further details. Stay tuned so you can get yourself this year's latest jersey